What are marketing-qualified leads (MQLs) and why does my business want them?
MQLs are nurtured leads that were warmed up via a series of interactions with marketing. With MQLs, your company can understand the pain points of your leads before you ever pick up the phone, receiving website, contact information, company size/industry, budget, decision making authority and any other desired information immediately. MQLs substantially lessen the time leads spend with sales before closing—thus shortening the sales cycle itself.
Is anything required of me to hit my marketing-qualified leads goal?
The only requirement is that you take our advice. Accelity and the client decide who to target and how, but Accelity gets final say on channels and execution. This allows Accelity to do what’s best to generate leads.
Will Accelity perform additional marketing activities if needed?
Accelity completes activities to meet the ultimate goal: generating leads for our clients. Other marketing support is typically completed by our clients’ internal marketing teams, or we work with a number of reputable partners to complete other digital marketing activities, direct mail, tradeshow support, CRM support, etc.
Is a HubSpot subscription required?
Yes, a HubSpot subscription is required. HubSpot simplifies tracking leads throughout the marketing and sales funnel and typically pays for itself in reporting time saved!
How much does HubSpot cost?
Accelity clients are required to start at the Pro level to have access to marketing automation capabilities. Accelity will help you negotiate the best possible price, which is based on the number of email contacts that you’ll upload.
See HubSpot pricing here.
Does HubSpot have special pricing for startups?
HubSpot extends startup pricing only for companies that are in or went through an incubator, accelerator or similar programs and have less than $1m in funding. If you think your startup qualifies, check out the HubSpot for Startups pricing.
Will Accelity help me set up my HubSpot account?
Yes, Accelity will complete the full implementation. Some Accelity clients never even log into the tool! By the way, that means we can waive HubSpot’s required onboarding fee.
Will Accelity set up my social media account(s) if I don’t have any?
If social media accounts are required to run ads, Accelity will set up social media pages. Accelity does not offer social channel setup and execution as a freestanding service, but we are happy to refer clients to one of our many partners if the need arises.
If I choose social media ads instead of an email campaign, who pays for the ads?
Start and Grow allow businesses to run social ads in lieu of emails if the company doesn’t have an email list. In this case, Accelity completes the copy, design and setup for the campaigns, and the clients pay for advertising budget. Accelity recommends a minimum budget of $100 per week.